Rebrand & campaign Concept

This project was a multifaceted campaign concept project focused around the Columbus & Franklin County Metro Parks. Complete with a new logo, collector/passport style app, and other forms of advertising strategy.

The goal: To convince central Ohio families that the outdoors are a valuable resource worth supporting, conserving, and experiencing.

 
 
 
 
 
 

A good portion of the photography for this project was done by myself but the credits for the stock photos I used are as follows:

Pexels.com - Dog photos | Mike Baird - Blue heron | Scott Bauer - White-Tailed Deer | John Flannery - Red-tailed Hawk | Kazvorpal - Mourning Dove | Ken Thomas - Cardinal | Frank Miles - Blue Jay | Pslawinski - Humming Bird | Peter Trimming - Barn Owl